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Acupuncture Regulatory Authority
Rated 5 out of 5
About the clinic
Promoting wider use of Auricular Acutherapy in the NHS and community sectors, for cancer survivors, women’s health, and neurodiversity, Prick Up Your Ears CIC offers a free weekly drop-in clinic for Ear Acutherapy with seeds in West Bromwich, private home visits, and training courses in Auricular Acutherapy at Soho Health Centre in Birmingham.
We work with community organisations and NHS partners to expand the availability of auricular acutherapy, and we have trained staff at a local substance misuse service, a residential gambling rehab, and local NHS Oncology teams.
We bring the clinic to you, to your home, your workplace, or community event, anywhere in the West Midlands.
Treatment List
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Auricular Acupuncture Home Visit - 1 person, 1.5 hours £45.00
You will be asked about your medical history and symptoms that you are seeking help for, you will do a self-ear massage with the therapist to activate the ears. The therapist will identify sensitive or active points corresponding to your condition, and then insert Auricular Acupuncture needles at those points. While you sit quietly, the therapist may use a slow burning Moxa-stick to apply heat via the needles to intensify the treatment and giving the benefits of the moxa plant. After forty minutes, the needles are removed, and ear seeds or beads can be applied, which you will wear for up to five days.
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Auricular Acupuncture Home Visit - 2 people, 2 hours £35.00
You will be asked about your medical history and symptoms that you are seeking help for individually, you will do a self-ear massage with the therapist to activate the ears as a group. The therapist will identify sensitive or active points corresponding to your condition, and then insert Auricular Acupuncture needles at those points. While you sit quietly as a group, the therapist may use a slow burning Moxa-stick to apply heat via the needles to intensify the treatment and giving the benefits of the moxa plant. After forty minutes, the needles are removed, and ear seeds or beads can be applied, which you will wear for up to five days.
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Auricular Acupuncture Home Visit - 3+ people, 2.5 hours £30.00
You will be asked about your medical history and symptoms that you are seeking help for individually, you will do a self-ear massage with the therapist to activate the ears as a group. The therapist will identify sensitive or active points corresponding to your condition, and then insert Auricular Acupuncture needles at those points. While you sit quietly as a group, the therapist may use a slow burning Moxa-stick to apply heat via the needles to intensify the treatment and giving the benefits of the moxa plant. After forty minutes, the needles are removed, and ear seeds or beads can be applied, which you will wear for up to five days.
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Battlefield Acupuncture Home Visit - 1.5 hours £55.00
You will be asked about your pain history and the symptoms that you are seeking help for and asked to use a scale to rate your present pain level, you will do a self-ear massage with the therapist to activate the ears. The therapist will apply ASP semi-permanent needles one at a time, at specific points on each ear alternately. After each pin is inserted, you will be asked to walk or move and report pain score. Once the pins have been inserted the therapist will rotate each one for up to a minute with a magnet before applying tape to hold them in place. The ASP needles are then worn for up to five days when they should be removed, they can be disposed of with household waste.
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Acutherapy for AuDHD Home Visit, Parent and Child, 2 hours. £55.00
You will have a discussion with the therapist about the aspects of autism or ADHD that you are currently struggling with, and whether you will have a full treatment with acupuncture and seeds, or if you would prefer either alone, then you and the therapist will select a protocol for your treatment. You will do a self-ear massage with the therapist to activate the ears as a group. The therapist will then give the treatment of acupuncture, acupressure, or both.
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Practitioner Name
Nick Shough
Nick Shough
Bio
Nick has been a registered social worker since 1995, and a NADA Auricular Acupuncture practitioner since 1997. While pursuing a career in the field of addictive behaviours, Nick became a practice supervisor for the Ear Acupuncture Register in 2000, and completed the Yuan Clinic Liver Wellness course in 2005. Nick holds a diploma in Auricular Acupuncture, a PTLLS teaching qualification, and a Post Graduate Diploma in Social Science Research. He has also undertaken further training in auricular acupuncture with Total Therapy Training, and Microsystems Therapies and Training (MTAT). In 2023, Nick trained as a trainer with NADA GB and has trained or supervised over forty new NADA GB members in Auricular Acupuncture, and a further forty new practitioners in Auricular Acutherapy with Seeds. In April 2025, Nick registered Prick Up Your Ears CIC as a Community Interest Company, to promote wider use of Auricular Acutherapy in the NHS and community sectors, for cancer survivors, women’s health, and neurodiversity.
Nick has been a registered social worker since 1995, and a NADA Auricular Acupuncture practitioner since 1997. While pursuing a career in the field of addictive behaviours, Nick became a practice supervisor for the Ear Acupuncture Register in 2000, and completed the Yuan Clinic Liver Wellness course in 2005. Nick holds a diploma in Auricular Acupuncture, a PTLLS teaching qualification, and a Post Graduate Diploma in Social Science Research. He has also undertaken further training in auricular acupuncture with Total Therapy Training, and Microsystems Therapies and Training (MTAT). In 2023, Nick trained as a trainer with NADA GB and has trained or supervised over forty new NADA GB members in Auricular Acupuncture, and a further forty new practitioners in Auricular Acutherapy with Seeds. In April 2025, Nick registered Prick Up Your Ears CIC as a Community Interest Company, to promote wider use of Auricular Acutherapy in the NHS and community sectors, for cancer survivors, women’s health, and neurodiversity.
33 Lifford Close, Birmingham, B14 6QL
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Experience
29 Years
29 Years
Education
GCE O-Levels: English A, Maths C, Biology C, Chemistry D, History C, Woodwork C, June 1985 Access to Social Science, Matthew Boulton College, June 1991 Social Policy (B.Soc.Sc 2:2) and Certificate of Qualification in Social Work (CQSW), University of Birmingham, June 1995 Social Research & Reflective Professional Practice (Post-graduate Diploma), University of Birmingham, June 2005 A1-Assessors Award, Solihull Assessment Centre, May 2005 Preparing to Teach in the Lifelong Learning Sector (PTLLS) Level 3, Fircroft College, March 2012 NCFE Level 2 Certificate in Understanding Autism, Hereward College, March 2025 Years
GCE O-Levels: English A, Maths C, Biology C, Chemistry D, History C, Woodwork C, June 1985 Access to Social Science, Matthew Boulton College, June 1991 Social Policy (B.Soc.Sc 2:2) and Certificate of Qualification in Social Work (CQSW), University of Birmingham, June 1995 Social Research & Reflective Professional Practice (Post-graduate Diploma), University of Birmingham, June 2005 A1-Assessors Award, Solihull Assessment Centre, May 2005 Preparing to Teach in the Lifelong Learning Sector (PTLLS) Level 3, Fircroft College, March 2012 NCFE Level 2 Certificate in Understanding Autism, Hereward College, March 2025 Years
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